Ursula Pule is the Creative Director at Nungu Diamonds and holds the distinction of being one of the few women in South Africa’s diamond industry. She is an active member of different associations, such as international Young Diamantaires and the South African Young Diamond Beneficiators Guild.
She was also a judge at the De Beers Shining Lights Awards 2018/2019. That’s a huge achievement, seeing that she had only been in the industry for three years.
Ursula grew up in Mahikeng, a small town in South Africa. Her love for fashion and design saw her attend the northwest school of design. She graduated in 2007 and was one of the top 6.
It was, therefore, easy for her to transition into the Creative Director role at Nungu diamonds in 2016. Her creativity, knowledge, and experience were the perfect ingredients for her new role.
It was also an excellent opportunity for her to work with her husband, Kealebog Pule, the founder of Nungu Diamonds. Ursula is the perfect example of what passion and hard work can help you achieve.
Ursula Pule on diamonds
In talking about what makes her role exciting, she emphasizes the importance of giving customers an unforgettable experience when they purchase diamonds. For their happy customers, wearing the pieces becomes a form of self-expression, which goes way beyond that sparkle.
Ursula attributes her decision to join the industry to her curiosity about diamonds. She equates diamonds to people, who despite their flaws, or perhaps because of them, are still beautiful. The more you grow, the more life polishes you through wonderful everyday experiences.
All the rough corners rub away, and you get shinier and brighter, much like a diamond. While it may be impossible to remove all imperfections, they are a constant reminder that you are unique.
Ursula and her husband base their business decisions on a strong belief in integrity. There is a valuable lesson to learn in this.
It does not matter what kind of business you are in; whether you are selling diamonds, cars, or even the best handheld vacuum (read more), you must base your decisions on strong moral principles and honesty. A customer will seek the advice of the best vacuum expert, jeweler, or car salesman before deciding to purchase.
They will take the time to understand what the client needs and respond appropriately. That is why Nungu diamonds provide unique and bespoke pieces for their clients.
Why Ursula Pule stands out
In reading about Ursula, you may be asking yourself, “What makes her inspirational?” Well, there are many factors that make some women stand above the rest. It comes down to passion, having a dream, and a willingness to take the risk to succeed.
Ursula has refused to let gender define her outcome in the running of a successful business. She is a prime example that self-doubt has no place if you want to leave your mark on the world.
Women must stop second-guessing themselves to get ahead.
More about Nungu Diamonds
Nungu Diamonds sources its raw material from reputable mining companies and suppliers. Some of the suppliers include Petra Diamonds, De Beers, State Diamond Trader, and Alexkor.
They apply the latest technology in the manufacturing process, and undergo the Gemological Institute of America certification. The company prides itself on being proudly South African. Nungu Diamonds positions itself as a company that is bringing a different experience to the luxury market by telling the diamond narrative their way.

What another great posting, Christy!
Means a lot!
What a wonderful blog!
Thanks for appreciating the reads here!
Very inspirational.
There are so many great women to spotlight in our world – Cheers to positive energy!